Social Media Statistics

27 08 2011

1. Australians are amongst the highest users of social media in the world, spending approximately 22% of their online time on social media (comScore).

2. As of August 2011, 49.27% of us had been on Facebook in the last month, ranking as the 19th highest user country in the world. (SocialBakers)

3. We are the sixth highest country for LinkedIn users – 11.39% (SocialBakers)

4. A recent KPMG survey found that only 42% of business managers reported that their company used social media. 50% said they did not and 8% were unsure.

5. 70.7% of companies reported blocking social media sites at work (Proskauer)

6. 27.4% reported that social media use was monitored at work. (Proskauer)

7. 55.1% said their workplace had policies relating to social media use, of which 44% said the policies covered social media use at work and out of work. (Proskauer)

8. The top 13 Twitter accounts are all celebrities in the entertainment industry, with the exception of Barack Obama (No.3 with 9,808,161 followers, compared to Lady Gaga at No.1 with 12,915,716, and Justin Bieber at No.2 with 12,131,876) (SocialBaker)

9. Novelty Fact. Beyonce has managed to amass a following of 1.5million on Twitter – 500,000 more than her husband Jay-Zee – but has never sent a single Tweet. (Forbes) She therefore ranks 259 In the most popular Twitter accounts, and surely has the best return on effort! (SocialBakers)

10. For those of you who are interested in Facebook Games…. Zynga Games’ Cityville is the most popular Facebook Game, ranking as the third most popular Facebook App behind Static FBML and Facebook for i-phones. Cityville has 14,632,349 daily users and 75,480,744 monthly users. Other creations of Zynga Games, Empires and Allies (No.5) and Texas Hold-em Poker (No.8) and Farmville (No.9) rounded off a highly successful symbiotic relationship between Facebook and Zynga. (SocialBakers) In fact, of Facebooks worldwide 402,322,386 monthly active users, 239,110,321 are using Zynga games and products.

Please don’t send me your Farmville or Cityville requests!

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Career networking sites

25 08 2011

Just a quick one.

I am a great fan of LinkedIn. As someone who loves redoing her resume, keeping it up to date (yes, my friends think I am diagnosable), I discovered this a while back. I like being able to maintain my resume in a different site (in case my computer crashes and dies). I have since assembled a great group of colleagues and former colleagues as my contacts list, and joined a number of groups.

I have to say I don’t really participate in the groups very much and hence I know I am not getting the most out of the site or the networking. If I had more time perhaps. I’ll put it on my “to do list” for when I have finished my current study (Dec 2011 – but who’s counting?).

As I work in a fairly mobile industry, I also love being able to keep up with my referees and their current contact details. I have recently upgraded from the free profile to one of the premium accounts – largely so I could see the full list of who was checking my profile!

However recently I have been invited to join two more similar sites.

Branchout is a Facebook App which seems to run a similar career profile function to LinkedIn. Now this is a problem for me, because, as per previous posting, I keep my career and social networking sites very (very) separate, and Facebook is designated as my social site. So my Branchout profile has become the intersection of the Venn Diagram of my career and social worlds, and I am proceeding cautiously. And part of my caution is because I am still not convinced this is going to offer me anything that LinkedIn doesn’t already. Do I need to maintain two parallel profiles? The jury is out.

Now I have also been invited to join – I have to say I am not quite sure what to make of this. I have a minimal account at the moment with little details because it is not quite clear what this site’s purpose is and where it might fit in my life. It has to be said I don’t think I know many people on yet so there are not many linkages, and perhaps that will make the difference.

Do you use Branchout of ? and if so, how do you use it – what social media niche does it fill in your life? Or are these just wannabes?

If you liked this post you might also like “What’s your personal social media policy?”

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What’s your personal social media policy?

24 08 2011

Working through a social media policy for work is a good reminder of the issues social media can have for the individual.

We have all heard the horror stories – career-limiting photographs and postings that last forever. Employees facing disciplinary action, losing jobs or being screened out in interviews because of social media information. People being sued for defamation. Workplace bullying following employees home.

Here are some thoughts on defensive social media management.

1. Be clear about who each social media forum is for. For instance for me, Facebook is for friends, LinkedIn is for current and former work colleagues and Twitter is for anyone. I am very clear about this to avoid giving offense. I do not have work-related people on my Facebook site. It is too easy for an innocent comment to be misconstrued to relate to a specific work-related activity. On the other hand, I know people who do have work colleagues on their Facebook site. That’s fine too, but once you have made the decision you need to post appropriately. Remember who is there.

2. Make sure your privacy settings are high. This is basic common sense, but it never ceases to amaze the number of people who have low or no privacy settings. It’s a big world out there people, not everyone has good intentions!

3. Be aware that no matter what your privacy settings, information gets out. A friend does a screen grab of a funny picture or posting you have put up, shares a comment you have posted, you comment on a friend’s site only to find that some of their friends know you as well.

4. Be careful which Facebook groups you join – despite your privacy settings your comments on someone else’s, or a group’s, page might show up on a google search. Just “liking” a page sometimes shows up.

5. Alcohol and social media do not mix if you want a career!

6. Be careful about what you find humourous, including the postings you repost. Just because it wasn’t your writing or your opinion, having it against your name for reposting may look bad.

7. Google yourself from time to time and see what pops up. Mine generally covers work related activities (quotes in media, reports presented, documents authored and conference presentations, etc) and some recreational activities including notice boards I have left comments on. I did once find an obituary in my name – I have an unusual double barrelled surname so this was slightly alarming. Turns out to be an 82 year old woman who died in Texas. I believe in coincidence!

8. Do you have a common (ie: popular) name? Is there some way you can differentiate yourself from others with similar names – particularly if they are in unsavoury businesses or making ill-advised comments you do not want associated with yourself. You need to be either clearly identified as to which comments are you (if your strategy is to make your profile stand out online), or be anonymous in the crowd of people with the same name.

9. If you find defamatory comments about yourself, request that the user remove them. If that doesn’t work, request that the site owner removes them. And remember, libel is libel, even if it happens in cyber-space.

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Periodic Table of Social Media

31 07 2011

picture credit: Mollye B Peters (click on the picture to go to the source blog)

Periodic Table of Social Media.  An interesting concept!


18 07 2011

When I started on Social Media, I was very careful about personal information. I didn’t add my hometown to my Facebook page or to TripAdvisor. I carefully avoided anything geographically identifying, or particularly, identifying of my children. When I left the house or went on holidays I carefully refrained from posting comments or photos until I returned home – in case I was advertising that my house was empty.

I worried about identity theft and carefully googled myself to see what information was out there. (Sidebar – I was somewhat alarmed to find an obituary for myself – then realised it was an 82 year old woman in the US with the same triple barrelled name.)

I marvelled at the difference between my Gen X friends – all as paranoid as me – and my Gen Y friends who put it all out there. My Gen X friends, like me, know everyone on their Facebook Friends list, even if some of them were school friends from 25 years ago. Some of my Gen Y friends have over 2000 friends. How is that even possible?

And then came the “check-in” app. Or as I like to call it, Stalker-App. In case I ever need to know where someone is – they check in. They check in when they are in bed (and then their address is clearly visible on the map, helpfully GPS positioned by Facebook). They check in when they are out – and where. Sometimes they also check in their friends. And yes, it has become a competition to see who can check in from the most exotic places and who has the best social life.

Where privacy is concerned, this seems to have become the great leveller. And the thin edge of the wedge. Suddenly everyone is checking in somewhere. (Perhaps we should be enjoying ourselves wherever we are instead of busily tapping it into our iphone or ipad.) And once you’ve started posting personal information and the world doesn’t end (or at least no-one has stolen your identity or targeted you in some other way), why stop? You get so much more feedback.

Suddenly, my entire career path is up on LinkedIn. Is this a good idea? Who knows?! I was told the other day at a social media conference that people get jobs through LinkedIn. No-one I know, I have to say. I know many people who were checked out by recruiters, looking up information on LinkedIn and Facebook. But I don’t know anyone who actually got head-hunted as a result of their LinkedIn profile. I wonder if this is an across-the-board trend, or is it just for people working in social media?

If I google myself now I can find all sorts of personal information about myself, most of it posted by me. Much of it is from chatting to people I feel like I know. But it is all out there forever.

In an age where we mistrust others, lock ourselves away behind bolted doors and gates, lecture our children on stranger danger – is social media the reaction to the isolation we feel?

How do you feel about the amount of personal information about yourself available on the net? Have you had a job offer from LinkedIn? Tell me about it!