The “It must be Friday” Social Media round-up

24 02 2012

A few interesting articles crossing my desk this morning. It must not be a full moon because the loony stories aren’t out there, but here are a few interesting tidbits to whet your appetite….

1. Following on from recent postings about tracking down fugitives via social media, and the impact of social media on the jury-system, comes a new one: the serving of legal papers via social media. Normally papers are served in person, in hard copy or faxed (thereby setting a precedent for electronic forms of transmittal, I presume). The story is that when lawyers had difficulty tracking and confirming a residential address and email address for someone they wanted to serve with a subpoena, UK High Court judge Nigel Teare authorised serving via the individual’s active social media page on Facebook. Apparently while this is a first for Facebook in the UK, it is not a total-first. Previous papers have been served via Twitter in 2009 (UK) and Facebook (Australia and Canada), and via text message to the Occupy London protesters in December 2011. Another reason to keep your social media account privacy settings high? And of course, if you name is John Smith or Jane Smith, there may be issues regarding identification.

2. So moving from one profession to another: do you want your surgeon tweeting during your open heart surgery? Personally I’d prefer s/he concentrate on one thing at a time – this is not the time for multi-tasking! On February 21, 2012, Cardiovascular and thoracic surgeon, Dr. Michael P. Macris, performed the first live twittercast of a double-bypass open heart surgery in the United States.

Now I admit, reading the Twitter feed, it does appear that it was not the surgeon who actually did the tweeting, since he is referred to in the third person, and the information, although necessarily brief, is interesting, and is accompanied by a fairly graphic slideshow with embedded video.

So – novelty value or a new effective form of education?

3. Anyone who has any exposure to social media knows that *some* people post pretty inappropriate things. But what if you got sued – and got fined and home detention for it? A Spanish woman has been fined 1000 Euros and had 8 days house arrest for posting a photograph of a novelty t-shirt on her Facebook site. The offending caption? “Mi exmarido es Gilipollas” which roughly translates as “My ex-husband is an asshole”. The ex-husband in question sued for the damage to his reputation, and the Provincial Court found in his favour.

And now the case has had international attention, and we all know what sort of person he is (the sort of person who sues over a t-shirt). And his ex-wife has hopefully learned to keep her privacy settings high, be careful who she “friends” on Facebook, and be careful what she posts. I doubt it has changed her opinion of him! And everyone else who bought this sort of commercially-available t-shirt as a joke…….be careful!

4. OK, this may not really be social media, but its bizarre, so I include it here to entertain and encourage you to keep reading. It would seem that Fox Business News has awoken to the evil cultural cancer that is Dr Suess. With Hollywood set to film the Lorax, Fox News is alerting the “right-thinking” world (wording deliberate) to the evil plot being perpetrated by Dr Suess and the left-wing Hollywood types to destroy your children’s brains! (For those of you who can’t remember the story of the Lorax, he is pro-trees and anti-logging). And while we’re at it, how coincidental is it that The Muppets resurface during the US pre-pre-election campaign, featuring an evil oil baron? Those naughty Hollywood commies.

So for those of you who need a decoding manual to understand the true “horror” of the Dr Suess conspiracy, the following image is presented for your education:

image from George Takei's Facebook page

(As an interesting aside, I have been told that The Lorax was in fact banned in some states of the US at one stage. I’d be keen to heard more information on this, if you have any.)

5. This one is in the category of “public information warning”. Scam artists and other criminals are increasingly using social media as ways of targeting victims – and dating sites are apparently rich pickings because of the personal information people are willing to share and because, by definition, people on the dating sites are open to making relationships with people they have not previously met. The full article is here, but basically it suggests that the owners / proprietors of sites need to be vigilant against scam, spam and other misuse, install security measures, and harness your members to continually monitor and feed back suspicious activity. And remember, the criminals are constantly working at ways to get around any security measure, so security has to be a constant work-in-progress.

6. World of Warcraft may have a new target market. It seems this game can increase your cognitive abilities in a fairly short period of time. A study by Dr. Anne McLaughlin, an assistant professor of psychology at North Carolina State University used World of Warcraft required participants aged between 60 and 77 to play WoW 14 hours over two weeks. Compared with baseline data and a control group, participants demonstrated improved cognitive abilities in the areas of spatial ability and focus, but not in memory. WoW was chosen as the representative game because it was considered to be “a cognitively challenging game in a socially interactive environment that presents users with novel situations.” The paper will be published in the journal Computers in Human Behaviour. No news on whether playing 24/7 has an effect on your cognitive processing – although it certainly can have an effect on your social life, sleep, and potentially hygiene and nutrition.

7. A new study shows that parents rarely know the extent of cyber-bullying because it often happens in private chat rooms, on messaging and via mobile phone. Even if you are your child’s Facebook friend, you won’t necessarily see any of it. And children don’t tell their parents, and parents often don’t know to ask. Unless you have your child’s passwords and can log in and check the messaging, you are unlikely to know what is really going on. Scary.

8. Continuing the phishing pun (and I do love a pun), there is now another more targeted and dangerous threat to be concerned about – spear phishing. This is similar to the phishing emails that try to get you to click on links or provide confidential information such as banking details or computer passwords, but these are targeted at companies. And they are tailored to be more likely to hook someone – any employee – in. Large companies such as Google and RSA have reportedly lost intellectual property in the last year due to effective spear phishing campaigns that started with one employee falling for it. And it only takes one.

9. Tumblr has changed its content policies to address the growing issue of “thinspiration”, self-harm and mutilation blogs on its site. The company has put out the following guidelines in its policy:

Don’t post content that actively promotes or glorifies self-injury or self-harm. This includes content that urges or encourages readers to cut or mutilate themselves; embrace anorexia, bulimia, or other eating disorders; or commit suicide rather than, e.g., seek counseling or treatment for depression or other disorders. Online dialogue about these acts and conditions is incredibly important; this prohibition is intended to reach only those blogs that cross the line into active promotion or glorification. For example, joking that you need to starve yourself after Thanksgiving or that you wanted to kill yourself after a humiliating date is fine, but recommending techniques for self-starvation or self-mutilation is not.

Of course,the devil is in the detail, and it is not clear how they will be able to police this, but this does at least give them a framework for removal of any offending content, should they come to its attention. Tumblr states that it will give the blog owner a grace period to remove offending content, then shut down the blog if it is not removed. It will also display public health announcements next to any search terms referring to these types of activities.

Hurrah for Tumblr!

Like more bizarre Social Media tidbits?
And today’s bizarre social media news……
and more from the bizarre worlds of marketing and espionage…
And live, from the sequestered jury…..

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24 02 2012
The “It must be Friday” Social Media round-up | Mudmap | Scoop.it

[…] background-position: 50% 0px; background-color:#222222; background-repeat : no-repeat; } mudmap.wordpress.com – Today, 5:36 […]

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