Click-bait!

4 10 2011

photo credit: scripting news http://www.flickr.com/photos/ scriptingnews/632951121/

Heard a great term tonight – first time I have heard it – click-bait!

The reference was to how online news had changed journalism, requiring faster and faster deadlines, and click-bait in each story.

So what is click-bait? It is links written into stories to keep the punters on the website. So instead of clicking into a story, reading it and going away, you follow the links and read another story, and then another, and then another. Bait to keep you clicking. And reading their ads.

So the question then is, how has this affected the quality of journalism? Just as some time ago I wrote about how the like button had turned facebook posts and associated blogs into popularity contests, is that what has also happened to newscasts? Is the quality of the news that we are reading dictated by what sensationalist aspects can be linked into the story, and how it can be moulded into funnels to keep people circling and cycling through the news website?

Maybe the effect of sensationalism has already corrupted newscasts for a while now – think the 6pm newsgrabs and two-inch high headlines. Perhaps this is just its latest incarnation.

Is that a problem? Maybe not if you view news as a form of entertainment, or a way to pass time. But if the decision criteria for what gets reported is based on popularism, maybe we aren’t hearing what we need to hear.

What do you think? And what bait keeps you clicking?

UPDATE 5/11/11: another new term – for me at least: Clickjacking! Click here for the link.

Advertisements

Actions

Information

One response

3 11 2011
Social Media news « Mud Map to Life in the Modern Age

[…] you might also like… Social Media in Emergency Situations Shades of Grey for Social Media Click-bait Stalker-net Part II Gen Z, Millennials and Privacy Developing your Company’s Social Media […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




%d bloggers like this: