Update: Social Media in Emergency Situations

24 09 2011


A little while ago I blogged about some of the benefits of social media in emergency management.

Since then, a few more have been pointed out to me….

1. Timetable and responsiveness. Newspapers usually come out once a day, TV has news broadcasts about three times a day (with the occasional update), radio has news broadcasts every half hour. In an emergency situation they may increase frequency, but social media is more immediate, and its users already expect to find news instantly – and look to it as their first option.

2. The IT literate generations (and remember over 10,000 people in Australia are on Facebook, so if we exclude the under 13s and the over 70s, that is most – but not all – of the population) are used to having news instantly at their fingertips, and to having to search for exactly the infromation they want through google, facebook, twitter feeds etc. The seek information in the social media sphere.

3. “Old media” relies on the audience having access to a radio or television set and a power supply. Hand-held smart phones and the like are usually on the person, and have long battery life.

4. “New media” can also be uploaded and broadcast from any hand-held device. So if your TV studio is underwater, the power supply is cut and your generator has run out of fuel….your iphone is probably still working and can upload videos and photos as well.

5. Crowd-sourcing of information allows for a much more in-depth, broader and personalised news broadcast. Old media only has so many camera crews and journalists, and even with the addition of helicopters and information sources, there are only a certain number of places where in-depth coverage is going to occur. Crowd-sourcing enables people from all over the affected area to record and upload information. This can be useful for emergency services to know, but also for other members of the community to have information about their immediate area and surroundings, where their friends and relatives might be, and any route they may be planning to travel on.

I am guessing that now I have published this, a few more will be pointed out to me….so stay tuned for the update. And please keep the ideas coming!

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24 09 2011
Emergency Tequila « Mud Map to Life in the Modern Age

[…] you liked this post, you might like Social Media for Emergency Management and Update on Social Media in Emergency Situations. Share this:TwitterFacebookEmailPrintLinkedInRedditStumbleUponDiggLike this:LikeBe the first to […]

3 11 2011
Social Media news « Mud Map to Life in the Modern Age

[…] you are interested in Social Media, you might also like… Social Media in Emergency Situations Shades of Grey for Social Media Click-bait Stalker-net Part II Gen Z, Millennials and Privacy […]

10 02 2012
and more from the bizarre world of marketing and espionage… « Mud Map to Life in the Modern Age

[…] Media? here are a few more you might be interested in… Social Media in Emergency Management Social Media in Emergency Situations And today’s bizarre social media news… Advertisement GA_googleAddAttr("AdOpt", "1"); […]

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