A few years ago I lectured in public relations / communications. I was seeking some guest speakers from communications in various industries and decided, as an exercise, to make contact wit them via their websites.
Each of the organisations I made contact with was a fairly well known one in the local market, and included not-for-profits, educational, scientific and government organisations, each of whom had a specific communications section and a need to promote themselves.
Their websites we pretty good. They outlined who they were, their mission, what they did, and provided a range of resources and information that was well targeted to their stakeholders and audiences.
I emailed them using their general contact information on the website. And the response rate was around 10%.
So to recap – they were legitimate organisations, they had a need to communicate, they had communication staff and I was offering them an opportunity to come and speak to a group of students who might be potential users / customers / donors or volunteers.
Sometimes communications is about the basics. There is no point in a fancy campaign, social media, mega-dollars for a clever campaign if you don’t ANSWER YOUR EMAILS!